DoubleVerify and Integral Ad Science harbor a niche in the digital ads industry. Competition is rising in the AI era, though, and both companies need to ramp up their profitability in the coming years ...

Forget the economic downturn: Internet Advertising Bureau figures suggest that Australian advertisers spent $1.5 billion on internet ads in the year ending 30 June: a 27 per cent increase over the ...

A company that helps advertisers streamline modern ad campaigns is moving further into the travel industry through a new partnership. Clinch, headquartered in New York City, said this week that it had ...

Publishers have been promised a new weapon to combat software that wipes advertisements off the Web, bringing a potential challenge to ad-free surfing. Dusseldorf, Germany-based MediaBeam last month ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. I often hear the following: “My board is concerned we’re giving up value by not investing in ...

Publisher revenue is headed for a steep decline due to ad-blocking software in 2024, as revenue is estimated to fall by as much as $54 billion in the coming year. According to a recent report from ...

An advertising-software maker that's long been in the crosshairs of anti-spyware groups is suing seven former distributors of its application in a continuing effort to clean up its image. 180solutions ...

The advertising industry works much like any other marketplace: There are buyers and sellers, and someone in the middle connecting the two. In this case, it's increasingly The Trade Desk that's ...