If you've enjoyed watching an explainer video, chances are the copywriting had a lot to do with your positive experience. Yes, quality of the video and your interest in the product were probably ...

“The most important part of an explainer video isn’t the video…it’s the script” – Neil Patel of QuickSprout Let me start this post by stating that I don’t write explainer video scripts. I am not ...

You market and sell to businesses, not to consumers. We're talking real B2B stuff here. So, if you're going to create marketing and sales material, which make no mistake your explainer video is, you ...

An explainer video is an excellent way to introduce potential customers to your company or a new offering. The goal of an explainer is to explore a problem your product or service solves, then show ...

Explainer videos are now an indispensable part of the digital content world in terms of de-cluttering complicated matters and capturing attention to convert them as a part of the audience. Narration ...

In this article, we’ll show you five brands that have hit the jackpot and secured excellent results with their video marketing efforts. Think about the last time you came across an interesting product ...

A few years ago, while trying to come up with a way to make my assignments more relevant to my students’ lives and to ignite passion in their work, a flurry of “explainer videos” started popping up on ...