Sales and marketing alignment is vital for accelerating company growth. When these teams work well together, metrics soar. In fact, according to MarketingProfs, companies with aligned sales and ...

Joe Camberato is the CEO and Founder of National Business Capital, a leading FinTech marketplace offering streamlined small business loans. A solid marketing strategy is the best way to help your ...

Each component of a SMART goal is designed to ensure that you have the proper framework to accomplish an objective. Instead of making open-ended wishes for the future, you make a purposeful plan. For ...

Business.com aims to help business owners make informed decisions to support and grow their companies. We research and recommend products and services suitable for various business types, investing ...

Define and measure 7 essential content marketing goals so your content can convert B2B consumers. Here's our guide to doing it step-by-step. Online marketing blog, Backlinko.com recently sold to ...

Marketing is one of the most important aspects of running a small business—you must get your company name and product or service information in front of potential customers, or else risk losing them ...

If you could do one thing to your marketing to make a sustainable difference in your ability to impact the business, it's to change what you measure. —Samantha Stone You've probably figured this out ...

Opinions expressed by Entrepreneur contributors are their own. If your company achieved one million social media impressions, was featured twice in “The New York Times,” and earned a new celebrity ...

B2B marketers are often pushed and pulled between opposing forces, leading to murky data strategies and unclear marketing goals. With regard to data, B2B marketers often are under pressure to expand ...

As a professional, in order to grow, you have to set goals to help you move from one point in your career to the next. However, setting goals isn’t always easy. In many cases, you might know what you ...