Recent advances in behavioural science have underscored the importance of understanding and mitigating problem behaviour through targeted interventions. These approaches, which include differential ...

EIGHT years ago, Jane S. listened numbly to voices from what she called the “optimological world.” They told her to wear heavy clothing in summer, to avoid bathing or speaking to people and never to ...

One of the main influences on our behavior is the consequences of our actions, especially those that come shortly after we perform that action. For example, when a behavior is followed by positive and ...

Negative reinforcement encourages specific behaviors by removing or avoiding negative consequences or stimuli. It is different than punishment, which aims to discourage a specific behavior. Negative ...

The concept of "reinforcement" has a long history in psychology. Pavlov used the term reinforcement to explain the strengthening of the association between the sound of a bell and the production of ...

Positive reinforcement involves adding something good after a behavior to make it happen more often. Reinforcement works best when given right after the behavior happens to keep the right connections.